A small Mexican brewer, which makes what he calls "craft beer", launched a line specifically aimed at gay and lesbian drinkers, reported the British newspaper Independent.
are two drinks that are named Salamandra and Purple Hand (Mano Purple), already available in some bars in the city of Mexico and tourist places like Guadalajara, Puerto Vallarta and Los Cabos, and could be exported to countries like Colombia and Japan in coming months.
beers distributed in Mexico by the company Bodega 12, bear the names of the movements for civil rights for homosexuals, which took place in the 60's.
In 1969, in San Francisco, gay activists protested against a newspaper's editorial line of the city, when employees threw purple ink to the crowd. The activists then left purple hand prints all over the city.
beer labels are designed to be detached and used as stickers gay pride.
The Purple Hand "is a beer with good body and medium carbonation that gives a soft foam and a half continued, fermenting ale, a honey-ale, which is produced by using the honey season Jalisco" the site says official website of the drink.
This gives "the beer a subtle and pleasant taste and mouthfeel discrete groups. There is a perceived slight bitterness and a sweet taste to try to finish with a fruity taste due to the hops."
Capturing niche markets, and capitalize on celebrities and fashion trends have become marketing tools for micro-breweries in the Guadalajara area. Another
group of Mexican businessmen, who describe themselves as fans of soccer, Beer League launched a series of commemorative beer in honor of legendary football heroes. For example, the 10 Maradó, in honor of the great Maradona.
Source: R. Online
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